With this video, we set out to capture the soul of the song—to show how music isn’t just sound, but a force that stirs emotion, deepens feeling, and speaks where words fall short. It’s a visual story of how music moves us, lifts us, and makes us feel more.

ALADAG | VISUAL IDENTITY | DIYNAMIC RECORDS

Together with the Berlin based musician Aladag, I developed the visual identity of Aladag music. In the brand design the artist wanted to convey their contemporary electrical interpretation of music. The solution was a design that we call “Synthesizer of color” which derives from mapping sounds to colors. combining abstract sounds and creating different color combinations. We visualize this by turning those colors into gradients each symbolizing the frequencies of a song.

ROK POUCHES
As we built the world of Rok, we set out to disprove the pervasive stereotype that nicotine products were only used by “dude’s” in bro’y settings. Check it out here.